{"id":63506,"date":"2026-08-06T16:50:54","date_gmt":"2026-08-06T14:50:54","guid":{"rendered":"https:\/\/aresweden.com\/?page_id=63506"},"modified":"2026-08-06T16:50:55","modified_gmt":"2026-08-06T14:50:55","slug":"reports-and-statistics","status":"publish","type":"page","link":"https:\/\/aresweden.com\/en\/reports-and-statistics\/","title":{"rendered":"Reports and statistics"},"content":{"rendered":"<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<p><strong>How will the visitor economy evolve over the long term? What challenges are our members likely to face in the years ahead? We help our members keep a broad perspective by monitoring developments across the industry. Through regional and national networks, as well as close attention to destinations around the world, we stay on top of the latest trends in destination development and place marketing.   <\/strong><\/p>\n\n\n\n<p>We also track and analyze developments here in \u00c5re through statistics on guest nights, retail performance, and visitor surveys. We compile a wide range of data that is available to all member businesses. As a member of \u00c5re Destination, you're also welcome to contact us if you need customized statistics or insights on a specific topic.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Statistics we monitor regularly<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guest nights: We track statistics for commercial accommodations (\"warm beds\"), covering all bookings reported by accommodation providers to Statistics Sweden (SCB). Our analytics partner, Nordanalys, helps interpret the data and prepares reports for both \u00c5re Destination and our members. <\/li>\n\n\n\n<li>Retail index: Sales data from participating retailers is collected and analyzed. Participation is voluntary, and we encourage more member businesses to take part to provide an even more accurate picture of retail performance. If you're interested in participating, please contact Sofi Nord. <\/li>\n\n\n\n<li>Guest survey: During both the summer and winter seasons, we conduct a destination-wide guest survey for \u00c5re. The survey is distributed through Facebook to our followers, and participation is entirely voluntary. We measure visitors' experiences of \u00c5re, including hospitality, activities, facilities, and more. Once the survey period has ended, the results are compiled and shared with all members.   <\/li>\n\n\n\n<li>Occupancy forecast: Accommodation providers submit their booking figures each month, looking one year ahead. \u00c5re Destination compiles the data into a destination-wide occupancy report, which is updated regularly and made available to all members. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Development groups<\/h2>\n\n\n\n<p>One of \u00c5re Destination's key roles is to create opportunities for collaboration across the different industries represented by our members. Every member business has its own goals, but there's also a great deal to gain from learning from one another. Through a number of dedicated development groups, businesses within the same sector can share knowledge, experiences, and insights in a structured way.  <\/p>\n\n\n\n<p>Each development group meets several times a year to discuss shared opportunities and challenges within its sector. These meetings provide a forum for seasonal updates, exchanging ideas, and setting priorities together based on what matters most at the time. We currently have the following development groups:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail<\/li>\n\n\n\n<li>Accommodation providers<\/li>\n\n\n\n<li>Biking \u00c5re<\/li>\n\n\n\n<li>Meetings and conferences<\/li>\n\n\n\n<li>Trails and tracks<\/li>\n<\/ul>\n\n\n\n<p>Interested in joining one of the development groups? Contact Sofi Nord at <a href=\"mailto:sofi@aredestination.com\">sofi@aredestination.com.<\/a> <\/p>\n\n\n\n<p>\u00c5re Destination also coordinates a collaborative network of \u00c5re's conference sales professionals, bringing together around 20 participants. Together, we carry out joint sales and marketing activities in Stockholm, Gothenburg, and the Norwegian market to showcase \u00c5re as a leading destination for meetings, conferences, and events.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Member communication<\/h2>\n\n\n\n<p>The work we do creates the greatest value when our members know about it. Just as importantly, we believe in maintaining an ongoing dialogue with our members so we can work closely together.<\/p>\n\n\n\n<p>Every month, \u00c5re Destination hosts a <strong>breakfast meeting<\/strong> where members can share updates, discuss current topics, learn about what's happening across the destination, and follow \u00c5re's development together. It's also a valuable opportunity for member businesses to connect and exchange ideas. <\/p>\n\n\n\n<p>Between breakfast meetings, we stay in touch through our newsletter, where we regularly share updates on campaigns and marketing materials for themes such as hiking, the Autumn Market, Christmas, and seasonal events. In our private <strong>Facebook group <\/strong>for member businesses, members can share information, discuss current topics, and access much of the same content featured in our newsletters.  <\/p>\n\n\n\n<p>Our <strong>digital toolkit <\/strong>includes photos, videos, and campaign materials that all member businesses are free to use in their own marketing. Members also have the opportunity to promote special offers directly to other members through our <strong>Member to Member <\/strong>program. <\/p>\n\n\n\n<p>Once a year, ahead of the winter season, we host <strong>\u00c5re Day,<\/strong> bringing together the people, businesses, and initiatives shaping \u00c5re's continued development.<\/p>\n\n\n\n<p>Each year, we also publish an <strong>Annual Report<\/strong> summarizing \u00c5re Destination's work and key initiatives. The report is distributed to all members in January and is available to download here.<br\/>Alongside the Annual Report, we publish an <strong>Annual Plan <\/strong>outlining the coming year's major initiatives and activities, giving our members a shared roadmap and helping everyone plan ahead.  <\/p>\n\n\n\n<p>You can find contact information for the \u00c5re Destination team <a href=\"\/en\/contact-us\/\">here<\/a>.<\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n<div class=\"my-10 lg:my-16 wp-block-puff-block\">\n    <div class=\"mx-auto px-0 lg:px-3 xl:px-0 max-w-7xl\">\n\n        \n                    <div class=\"mb-8 max-w-4xl px-3 md:px-3\">\n                                    <h2 class=\"max-w-2xl\">Our other areas of focus<\/h2>\n                                            <\/div>\n        \n        \n            \n                                                \n                    <div class=\"hidden gap-6 lg:flex\">\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/communications-and-marketing\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(33vw - 2rem)\"\n                    alt=\"\u00c5reveckan 1922\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Communications and marketing\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/hospitality\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-400x225.jpg 400w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-800x450.jpg 800w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-1600x900.jpg 1600w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-225x127.jpg 225w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-450x253.jpg 450w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-900x506.jpg 900w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(33vw - 2rem)\"\n                    alt=\"H\u00e4nder som h\u00e5ller i tv\u00e5 mjukglassar.\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Hospitality\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/project-development\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(33vw - 2rem)\"\n                    alt=\"Two cyclist next to each other smiling\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Project development\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                            <\/div>\n\n                    \n                    <div class=\"relative overflow-hidden pb-3 lg:hidden\" data-carousel>\n\n                        <div>\n                            <div class=\"flex gap-5 transition-transform duration-300 ease-in-out will-change-transform\"\n                                data-carousel-track>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/communications-and-marketing\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"\u00c5reveckan 1922\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Communications and marketing\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/hospitality\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-400x225.jpg 400w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-800x450.jpg 800w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-1600x900.jpg 1600w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-225x127.jpg 225w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-450x253.jpg 450w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH-900x506.jpg 900w, https:\/\/aresweden.com\/app\/uploads\/2026\/05\/Glass-Gradda-EJansson_01923_HIGH.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"H\u00e4nder som h\u00e5ller i tv\u00e5 mjukglassar.\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Hospitality\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/project-development\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"Two cyclist next to each other smiling\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Project development\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        \n                        <div data-carousel-prev-panel hidden\n                            class=\"absolute inset-y-0 left-0 flex w-20 items-center bg-gradient-to-r from-white\/50 to-transparent pl-1.5 lg:pl-3\">\n                            <button\n    class=\"flex h-10 w-10 items-center justify-center rounded-full bg-white lg:bg-white\/80 hover:bg-white\/95 backdrop-blur-md outline outline-1 outline-offset-[-1px] outline-grey hover:shadow-[0px_0px_12px_-4px_rgba(219,52,42,0.60)] transition-all duration-300 disabled:opacity-40 cursor-pointer disabled:cursor-not-allowed\" data-carousel-prev=\"data-carousel-prev\"\n        aria-label=\"Previous\">\n            <svg fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"size-5\">\n            <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.5 19.5 3 12m0 0 7.5-7.5M3 12h18\" \/>\n        <\/svg>\n    <\/button>\n                        <\/div>\n\n                        \n                        <div data-carousel-next-panel\n                            class=\"absolute inset-y-0 right-0 flex w-20 items-center justify-end bg-gradient-to-l from-white\/50 to-transparent pr-1.5 lg:pr-3\">\n                            <button\n    class=\"flex h-10 w-10 items-center justify-center rounded-full bg-white lg:bg-white\/80 hover:bg-white\/95 backdrop-blur-md outline outline-1 outline-offset-[-1px] outline-grey hover:shadow-[0px_0px_12px_-4px_rgba(219,52,42,0.60)] transition-all duration-300 disabled:opacity-40 cursor-pointer disabled:cursor-not-allowed\" data-carousel-next=\"data-carousel-next\"\n        aria-label=\"Next\">\n            <svg fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"2\"\n            stroke=\"currentColor\" class=\"size-5\">\n            <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M13.5 4.5 21 12m0 0-7.5 7.5M21 12H3\" \/>\n        <\/svg>\n    <\/button>\n                        <\/div>\n\n                    <\/div>\n                \n                    \n    <\/div>\n<\/div>\n<div class=\"my-10 lg:my-16 wp-block-puff-block\">\n    <div class=\"mx-auto px-0 lg:px-3 xl:px-0 max-w-7xl\">\n\n        \n        \n        \n            \n                                                \n                    <div class=\"hidden gap-6 lg:flex\">\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/representing-are\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(50vw - 2rem)\"\n                    alt=\"\u00c5re Sweden\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Representing \u00c5re\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/become-a-member-of-are-destination\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(50vw - 2rem)\"\n                    alt=\"A group of people dressed in period clothing stands in front of the \u00c5re Funicular. The photograph is in black and white.\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">A strong network in \u00c5re<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Become a member of \u00c5re Destination\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                            <\/div>\n\n                    \n                    <div class=\"relative overflow-hidden pb-3 lg:hidden\" data-carousel>\n\n                        <div>\n                            <div class=\"flex gap-5 transition-transform duration-300 ease-in-out will-change-transform\"\n                                data-carousel-track>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/representing-are\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"\u00c5re Sweden\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Representing \u00c5re\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/become-a-member-of-are-destination\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"A group of people dressed in period clothing stands in front of the \u00c5re Funicular. The photograph is in black and white.\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">A strong network in \u00c5re<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Become a member of \u00c5re Destination\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        \n                        <div data-carousel-prev-panel hidden\n                            class=\"absolute inset-y-0 left-0 flex w-20 items-center bg-gradient-to-r from-white\/50 to-transparent pl-1.5 lg:pl-3\">\n                            <button\n    class=\"flex h-10 w-10 items-center justify-center rounded-full bg-white lg:bg-white\/80 hover:bg-white\/95 backdrop-blur-md outline outline-1 outline-offset-[-1px] outline-grey hover:shadow-[0px_0px_12px_-4px_rgba(219,52,42,0.60)] transition-all duration-300 disabled:opacity-40 cursor-pointer disabled:cursor-not-allowed\" data-carousel-prev=\"data-carousel-prev\"\n        aria-label=\"Previous\">\n            <svg fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"size-5\">\n            <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.5 19.5 3 12m0 0 7.5-7.5M3 12h18\" \/>\n        <\/svg>\n    <\/button>\n                        <\/div>\n\n                        \n                        <div data-carousel-next-panel\n                            class=\"absolute inset-y-0 right-0 flex w-20 items-center justify-end bg-gradient-to-l from-white\/50 to-transparent pr-1.5 lg:pr-3\">\n                            <button\n    class=\"flex h-10 w-10 items-center justify-center rounded-full bg-white lg:bg-white\/80 hover:bg-white\/95 backdrop-blur-md outline outline-1 outline-offset-[-1px] outline-grey hover:shadow-[0px_0px_12px_-4px_rgba(219,52,42,0.60)] transition-all duration-300 disabled:opacity-40 cursor-pointer disabled:cursor-not-allowed\" data-carousel-next=\"data-carousel-next\"\n        aria-label=\"Next\">\n            <svg fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"2\"\n            stroke=\"currentColor\" class=\"size-5\">\n            <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M13.5 4.5 21 12m0 0-7.5 7.5M21 12H3\" \/>\n        <\/svg>\n    <\/button>\n                        <\/div>\n\n                    <\/div>\n                \n                    \n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":32841,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"63395,63258,63332,63274,62316,63302","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-63506","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market insights, statistics &amp; trends | \u00c5re 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