{"id":63508,"date":"2026-08-06T17:37:37","date_gmt":"2026-08-06T15:37:37","guid":{"rendered":"https:\/\/aresweden.com\/?page_id=63508"},"modified":"2026-08-25T09:10:57","modified_gmt":"2026-08-25T07:10:57","slug":"project-development","status":"publish","type":"page","link":"https:\/\/aresweden.com\/en\/project-development\/","title":{"rendered":"Project development"},"content":{"rendered":"
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One of \u00c5re Destination's core areas of focus is leading development projects that strengthen \u00c5re as a year-round destination. We work closely with local businesses, landowners, community organizations, \u00c5re Municipality, and other stakeholders to identify, shape, and deliver projects with the potential to enhance the destination. <\/strong><\/p>\n\n\n\n

These projects are made possible thanks to the commitment, expertise, and resources contributed by many partners. We would especially like to thank the local landowners whose collaboration helps make \u00c5re's continued development possible. Funding comes through partnerships with organizations such as \u00c5re Municipality and SkiStar, as well as support from Leader, the European Union, and private funding partners. Below are some of the development projects we've worked on that have contributed to \u00c5re's long-term growth. <\/p>\n\n\n\n

The projects below have now been completed. Some are described in the present tense to reflect how they were presented while they were underway. <\/em><\/p>\n\n\n\n

Development project: \u00c5re year-round<\/h2>\n\n\n\n
- taking destination hosting to the next level<\/strong><\/h5>\n\n\n\n

Our challenge<\/h4>\n\n\n\n

Throughout its long history as a tourism destination, \u00c5re has understood the importance of exceptional hospitality in creating returning visitors. This is reflected in the high level of service and warm welcome guests receive, something our visitor surveys consistently confirm year after year.At the same time, there's more to great hospitality than personal service. The quality of the physical environment and access to services throughout the year are equally important. <\/p>\n\n\n\n

As \u00c5re continues to grow\u2014with more permanent residents and increasing numbers of visitors during the expanding summer and fall seasons\u2014we need to prepare for future demand. That means creating a destination that not only meets visitors' expectations but also reflects today's sustainability ambitions. <\/p>\n\n\n\n

What we set out to do<\/h4>\n\n\n\n

\u00c5re wants\u2014and needs\u2014to take the next step in creating an even better year-round visitor experience, with a particular focus on the summer and fall seasons.Compared with many established winter destinations, \u00c5re still has work to do in adapting and caring for its natural surroundings and village environment during the snow-free months of spring, summer, and fall. <\/p>\n\n\n\n

To achieve this, the destination needs clearer collaboration between the public and private sectors, along with new ways of organizing responsibility for the design, maintenance, and care of shared spaces.<\/p>\n\n\n\n

Project funding<\/h4>\n\n\n\n

The project had a total budget of SEK 3 million over three years (2020\u20132023).SEK 1.5 million was contributed by private partners, including \u00c5re Destination, J\u00e4mtkraft, and Di\u00f6s.SEK 1.5 million was funded through the EU Regional Development Fund.<\/p>\n\n\n\n

\"EU \"\" \"\"Utvecklingsprojekt: \u00c5re Strand<\/h2>\n\n\n\n

In the winter of 2019, three member businesses of \u00c5re Destination launched an initiative to raise funds for a project that would benefit the entire community. What started as a local idea quickly grew into a larger fundraising campaign involving businesses, residents, and visitors alike. The goal was to improve \u00c5re Beach, one of the village's most popular gathering places during the summer months for both locals and visitors. <\/p>\n\n\n\n

By the start of the 2020 summer season, the campaign had raised SEK 650,000, which was invested in improving the area around \u00c5re Beach. Some enhancements were completed ahead of the summer season, while others continued into the following year. <\/p>\n\n\n\n

A heartfelt thank you to everyone who contributed to the fundraiser, especially during the challenging circumstances of the COVID-19 pandemic.<\/p>\n\n\n\n

The fundraising campaign helped finance:<\/p>\n\n\n\n