{"id":63536,"date":"2026-08-06T20:43:46","date_gmt":"2026-08-06T18:43:46","guid":{"rendered":"https:\/\/aresweden.com\/?page_id=63536"},"modified":"2026-10-09T11:50:33","modified_gmt":"2026-10-09T09:50:33","slug":"trails-and-tracks","status":"publish","type":"page","link":"https:\/\/aresweden.com\/en\/trails-and-tracks\/","title":{"rendered":"Trails and tracks"},"content":{"rendered":"<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\">A shared priority for \u00c5re<\/h2>\n\n\n\n<p><strong>For the 2024\/2025 operating year, \u00c5re Destination has taken a more active role in developing and managing the trail network across the \u00c5re Valley. The goal is to accelerate development while creating better conditions for both the destination and everyone who lives, works, and operates here. <\/strong><\/p>\n\n\n\n<p>This expanded role reflects the growing need for a coordinated, long-term approach. We want to protect the natural environment, ensure trails remain sustainable over time, and continue improving the experience for both visitors and residents. An important part of this work is strengthening our dialogue with local landowners.<br><br>Trails are one of \u00c5re's most important year-round assets. They shape how people experience the destination, influence visitor flow, and help us manage the mountain environment responsibly.    <\/p>\n\n\n\n<p>By taking a more active role, we aim to create a clearer structure for how trails are developed and managed. This includes: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developing and investing in trails.<\/li>\n\n\n\n<li>Ensuring ongoing maintenance.<\/li>\n\n\n\n<li>Improving signage and visitor information.<\/li>\n<\/ul>\n\n\n\n<p>When trails are clearly marked and easy to understand, it's also easier to guide visitor movement and reduce wear on sensitive natural areas.<\/p>\n\n\n\n<p>We believe the quality of \u00c5re's trails will play an increasingly important role in the destination's future, particularly during the summer and fall seasons, where they contribute both to visitor experiences and sustainable growth. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guiding principles<\/h2>\n\n\n\n<p>Our work is based on several shared principles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More visitors and a growing year-round population increase the need for responsible trail management.<\/li>\n\n\n\n<li>There is room for many different outdoor activities, but this depends on mutual respect between users.<\/li>\n\n\n\n<li>The mountains are not overcrowded\u2014they need thoughtful planning. Well-designed trail networks help guide visitor flows and reduce pressure on sensitive areas. <\/li>\n\n\n\n<li>Clear guidelines create better conditions for managing different interests and avoiding conflicts.<\/li>\n<\/ul>\n\n\n\n<p>This is a long-term effort involving many stakeholders. \u00c5re Destination plays an active role in leading and coordinating the work together with our member businesses, landowners, and other partners across the region. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does this mean for members of \u00c5re Destination?<\/h2>\n\n\n\n<p>A more coordinated approach to trails creates better conditions for your business. Well-maintained, clearly managed trail networks improve the visitor experience, influencing how long guests stay, what activities they choose, and how they move throughout the destination.<br><br>Closer collaboration with landowners and other stakeholders also creates greater long-term stability, making it easier to plan, invest, and develop businesses connected to the mountain environment.<br><br>By working together, we can create a stronger destination where more businesses thrive while protecting the natural landscapes that make \u00c5re unique.    <\/p>\n\n\n\n<p>Trails and tracks are one of \u00c5re's most valuable year-round assets. When they work well, they create lasting value for the destination\u2014and for every member business. <\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"my-10 lg:my-16 wp-block-puff-block\">\n    <div class=\"mx-auto px-0 lg:px-3 xl:px-0 max-w-7xl\">\n\n        \n                    <div class=\"mb-8 max-w-4xl px-3 md:px-3\">\n                                    <h2 class=\"max-w-2xl\">Our other areas of focus<\/h2>\n                                            <\/div>\n        \n        \n            \n                                                \n                    <div class=\"hidden gap-6 lg:flex\">\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/project-development\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(33vw - 2rem)\"\n                    alt=\"Two cyclist next to each other smiling\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Project development\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/communications-and-marketing\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(33vw - 2rem)\"\n                    alt=\"\u00c5reveckan 1922\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Communications and marketing\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/events\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(33vw - 2rem)\"\n                    alt=\"Events\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Events\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                            <\/div>\n\n                    \n                    <div class=\"relative overflow-hidden pb-3 lg:hidden\" data-carousel>\n\n                        <div>\n                            <div class=\"flex gap-5 transition-transform duration-300 ease-in-out will-change-transform\"\n                                data-carousel-track>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/project-development\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/07\/EJansson_02614_1920x1080.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"Two cyclist next to each other smiling\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Project development\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/communications-and-marketing\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2018\/10\/are-1.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"\u00c5reveckan 1922\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Communications and marketing\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/events\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2025\/04\/AreHostmarknad_2024_SaraRonne_5M0A6132.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"Events\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Events\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        \n                        <div data-carousel-prev-panel hidden\n                            class=\"absolute inset-y-0 left-0 flex w-20 items-center bg-gradient-to-r from-white\/50 to-transparent pl-1.5 lg:pl-3\">\n                            <button\n    class=\"flex h-10 w-10 items-center justify-center rounded-full bg-white lg:bg-white\/80 hover:bg-white\/95 backdrop-blur-md outline outline-1 outline-offset-[-1px] outline-grey hover:shadow-[0px_0px_12px_-4px_rgba(219,52,42,0.60)] transition-all duration-300 disabled:opacity-40 cursor-pointer disabled:cursor-not-allowed\" data-carousel-prev=\"data-carousel-prev\"\n        aria-label=\"Previous\">\n            <svg fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" class=\"size-5\">\n            <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.5 19.5 3 12m0 0 7.5-7.5M3 12h18\" \/>\n        <\/svg>\n    <\/button>\n                        <\/div>\n\n                        \n                        <div data-carousel-next-panel\n                            class=\"absolute inset-y-0 right-0 flex w-20 items-center justify-end bg-gradient-to-l from-white\/50 to-transparent pr-1.5 lg:pr-3\">\n                            <button\n    class=\"flex h-10 w-10 items-center justify-center rounded-full bg-white lg:bg-white\/80 hover:bg-white\/95 backdrop-blur-md outline outline-1 outline-offset-[-1px] outline-grey hover:shadow-[0px_0px_12px_-4px_rgba(219,52,42,0.60)] transition-all duration-300 disabled:opacity-40 cursor-pointer disabled:cursor-not-allowed\" data-carousel-next=\"data-carousel-next\"\n        aria-label=\"Next\">\n            <svg fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"2\"\n            stroke=\"currentColor\" class=\"size-5\">\n            <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M13.5 4.5 21 12m0 0-7.5 7.5M21 12H3\" \/>\n        <\/svg>\n    <\/button>\n                        <\/div>\n\n                    <\/div>\n                \n                    \n    <\/div>\n<\/div>\n\n\n<div class=\"my-10 lg:my-16 wp-block-puff-block\">\n    <div class=\"mx-auto px-0 lg:px-3 xl:px-0 max-w-7xl\">\n\n        \n        \n        \n            \n                                                \n                    <div class=\"hidden gap-6 lg:flex\">\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/representing-are\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(50vw - 2rem)\"\n                    alt=\"\u00c5re Sweden\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Representing \u00c5re\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                                    <div class=\"flex min-w-0 flex-1 flex-col\">\n                                <a href=\"https:\/\/aresweden.com\/en\/become-a-member-of-are-destination\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg 1920w\" sizes=\"(max-width: 768px) 85vw, calc(50vw - 2rem)\"\n                    alt=\"A group of people dressed in period clothing stands in front of the \u00c5re Funicular. The photograph is in black and white.\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">A strong network in \u00c5re<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Become a member of \u00c5re Destination\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                            <\/div>\n                                            <\/div>\n\n                    \n                    <div class=\"relative overflow-hidden pb-3 lg:hidden\" data-carousel>\n\n                        <div>\n                            <div class=\"flex gap-5 transition-transform duration-300 ease-in-out will-change-transform\"\n                                data-carousel-track>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/representing-are\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2019\/06\/are\u2013sweden-photo-niclas-vestefjell.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"\u00c5re Sweden\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">One of \u00c5re Destination&#039;s areas of focus<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Representing \u00c5re\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                                    <div class=\"flex w-[85%] shrink-0 flex-col\" data-carousel-slide>\n                                        <a href=\"https:\/\/aresweden.com\/en\/become-a-member-of-are-destination\/\" class=\"flex w-full flex-1 flex-col\">\n    <div class=\"border-grey group flex flex-col flex-1 overflow-hidden rounded-lg border bg-white shadow-md transition-shadow duration-300 hover:shadow-lg\">\n        \n        <div class=\"relative h-[150px] w-full shrink-0 overflow-hidden md:h-[250px]\">\n                            <img decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg\" srcset=\"https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-300x169.jpg 300w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1024x576.jpg 1024w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-768x432.jpg 768w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1-1536x864.jpg 1536w, https:\/\/aresweden.com\/app\/uploads\/2017\/06\/Bergbanan-Nils-Thomasson-Jamtlis-fotosamlingar-1920x1080-1.jpg 1920w\" sizes=\"85vw\"\n                    alt=\"A group of people dressed in period clothing stands in front of the \u00c5re Funicular. The photograph is in black and white.\"\n                    class=\"absolute inset-0 h-full w-full object-cover transition-transform duration-500 group-hover:scale-[101%]\"\n                    style=\"object-position: 50% 50%;\" \/>\n                    <\/div>\n\n        \n        <div class=\"p-4.5 flex flex-1 flex-col justify-between gap-6\">\n\n            \n            <div class=\"text-text-primary\">\n                                    <p class=\"text-base leading-6\">A strong network in \u00c5re<\/p>\n                                <h3 class=\"mt-7 font-heading text-2xl! mt-1! font-black leading-8\">\n                    Become a member of \u00c5re Destination\n                <\/h3>\n            <\/div>\n\n            \n            \n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        \n                        <div 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