{"id":63668,"date":"2026-08-10T10:08:03","date_gmt":"2026-08-10T08:08:03","guid":{"rendered":"https:\/\/aresweden.com\/?page_id=63668"},"modified":"2026-08-10T10:29:27","modified_gmt":"2026-08-10T08:29:27","slug":"a-more-circular-are","status":"publish","type":"page","link":"https:\/\/aresweden.com\/en\/a-more-circular-are\/","title":{"rendered":"A more circular \u00c5re"},"content":{"rendered":"<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<p><strong>In our A More Circular \u00c5re series, you'll meet businesses from across the \u00c5re Valley that are at different stages of their journey toward more circular ways of working. Through their stories, they share practical examples of how they're rethinking their businesses and creating positive change.<br><br>We hope these examples inspire others to take the first step. Transitioning to a more circular business model isn't always easy\u2014but every journey starts somewhere, and together we're moving toward a more circular \u00c5re.  <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About circular business<\/h2>\n\n\n\n<p>For a long time, our economy has followed a linear model: take, make, use, and throw away. Natural resources are extracted, turned into products, consumed, and eventually discarded.<br>A circular economy takes the opposite approach, drawing inspiration from nature's own cycles. The goal is to reduce the use of new resources by keeping products and materials in use for as long as possible through reuse, repair, refurbishment, and recycling\u2014again and again.   <\/p>\n\n\n\n<p>The aim of circular business is to create business models that are both economically viable and environmentally sustainable, reducing climate impact while building long-term profitability. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Featured businesses<\/h2>\n\n\n\n<p>Episode 1: Outdoor Buddies<br>Episode 2: \u00c5re Skidfabrik<br>Episode 3: Plusminusnoll<br>Episode 4: Copperhill Mountain Lodge<br>Episode 5: Mountain Recycle<br>Episode 6: Bergstugan Fr\u00f6\u00e5<br>Episode 7: SkiStar \u00c5re<\/p>\n\n\n\n<p><strong>The episodes were released throughout 2023\u20132024.<\/strong><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Skistar \u00c5re #7<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Skistar \u00c5re | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sAdFdIvld9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.skistar.com\/en\/sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">skistar.com\/sustainability<\/a><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Bergstugan Fr\u00f6\u00e5 #6<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bergstugan Fr\u00f6\u00e5  | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l_-zG28EEZY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"http:\/\/www.bergstuganfroa.se\" target=\"_blank\" rel=\"noreferrer noopener\">bergstuganfroa.se<\/a><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Mountain Recycle #5<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mountain Recycle | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/psr72Mc7Cfs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.mountainrecycle.se\" target=\"_blank\" rel=\"noreferrer noopener\">mountainrecycle.se<\/a><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Copperhill Mountain Lodge #4<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Copperhill | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IHW89Pe_OuE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.copperhill.se\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">copperhill.se<\/a><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Plusminusnoll #3<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Plusminusnoll | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ld1Zr-W-Uv4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.plusminusnoll.se\" target=\"_blank\" rel=\"noreferrer noopener\">plusminusnoll.se<\/a><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u00c5re Skidfabrik #2<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A\u030are Skidfabrik | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bKF9jZqHm4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.areskidfabrik.se\" target=\"_blank\" rel=\"noreferrer noopener\">areskidfabrik.se<\/a><\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n\n\n<div class=\"content-block wp-block-content-block\">\n\n    <div class=\"container-standard my-12 md:my-24\">\n        <div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Outdoor Buddies #1<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-inb-ddningshanterare wp-block-embed-inb-ddningshanterare wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Outdoor Buddies | Ett mer cirkul\u00e4rt \u00c5re\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/STrHxpJyPlw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.outdoorbuddies.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">outdoorbuddies.se<\/a><\/p>\n\n\n\n<p><strong>Video:<\/strong> <a href=\"http:\/\/anetteanderssonphotography.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anette Andersson Photography<\/a> | <a href=\"https:\/\/vimeo.com\/anetteandersson\" target=\"_blank\" rel=\"noreferrer noopener\">vimeo.com\/anetteandersson<\/a><\/p>\n\n\n\n<p><br><strong>Project funding partners<\/strong><br><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2020\/12\/EUlogo-150x150.jpg\" alt=\"EU logo\" width=\"116\" height=\"104\">       <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aresweden.com\/app\/uploads\/2020\/02\/Region_JH_logo_RGB-e1670834136409-300x87.png\" alt=\"\" width=\"262\" height=\"76\"><br>The videos were produced by <a href=\"\/en\/are-destination\/\">\u00c5re Destination<\/a> with funding from development projects. Learn more about our <a href=\"\/en\/project-development\/\">development projects here<\/a> &gt; &gt;  <\/p>\n\n<\/div>\n    <\/div>\n\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":18021,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"63395,63504,63274,62316,63603,63494","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-63668","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A more circular \u00c5re | \u00c5re Sweden<\/title>\n<meta name=\"description\" content=\"Meet some of the businesses across \u00c5re Valley that are embracing more circular ways of working. 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