Trails and tracks

A shared priority for Åre

For the 2024/2025 operating year, Åre Destination has taken a more active role in developing and managing the trail network across the Åre Valley. The goal is to accelerate development while creating better conditions for both the destination and everyone who lives, works, and operates here.

This expanded role reflects the growing need for a coordinated, long-term approach. We want to protect the natural environment, ensure trails remain sustainable over time, and continue improving the experience for both visitors and residents. An important part of this work is strengthening our dialogue with local landowners.

Trails are one of Åre's most important year-round assets. They shape how people experience the destination, influence visitor flow, and help us manage the mountain environment responsibly.

By taking a more active role, we aim to create a clearer structure for how trails are developed and managed. This includes:

• Developing and investing in trails.
• Ensuring ongoing maintenance.
• Improving signage and visitor information.

When trails are clearly marked and easy to understand, it's also easier to guide visitor movement and reduce wear on sensitive natural areas.

We believe the quality of Åre's trails will play an increasingly important role in the destination's future, particularly during the summer and fall seasons, where they contribute both to visitor experiences and sustainable growth.

Guiding principles

Our work is based on several shared principles:

• More visitors and a growing year-round population increase the need for responsible trail management.
• There is room for many different outdoor activities, but this depends on mutual respect between users.
• The mountains are not overcrowded—they need thoughtful planning. Well-designed trail networks help guide visitor flows and reduce pressure on sensitive areas.
• Clear guidelines create better conditions for managing different interests and avoiding conflicts.

This is a long-term effort involving many stakeholders. Åre Destination plays an active role in leading and coordinating the work together with our member businesses, landowners, and other partners across the region.

What does this mean for members of Åre Destination?

A more coordinated approach to trails creates better conditions for your business. Well-maintained, clearly managed trail networks improve the visitor experience, influencing how long guests stay, what activities they choose, and how they move throughout the destination.

Closer collaboration with landowners and other stakeholders also creates greater long-term stability, making it easier to plan, invest, and develop businesses connected to the mountain environment.

By working together, we can create a stronger destination where more businesses thrive while protecting the natural landscapes that make Åre unique.

Trails and tracks are one of Åre's most valuable year-round assets. When they work well, they create lasting value for the destination—and for every member business.