Meet Åre's businesses
A more circular Åre
Photo: Niclas Vestefjell
In our A More Circular Åre series, you'll meet businesses from across the Åre Valley that are at different stages of their journey toward more circular ways of working. Through their stories, they share practical examples of how they're rethinking their businesses and creating positive change.
We hope these examples inspire others to take the first step. Transitioning to a more circular business model isn't always easy—but every journey starts somewhere, and together we're moving toward a more circular Åre.
About circular business
For a long time, our economy has followed a linear model: take, make, use, and throw away. Natural resources are extracted, turned into products, consumed, and eventually discarded.
A circular economy takes the opposite approach, drawing inspiration from nature's own cycles. The goal is to reduce the use of new resources by keeping products and materials in use for as long as possible through reuse, repair, refurbishment, and recycling—again and again.
The aim of circular business is to create business models that are both economically viable and environmentally sustainable, reducing climate impact while building long-term profitability.
Featured businesses
Episode 1: Outdoor Buddies
Episode 2: Åre Skidfabrik
Episode 3: Plusminusnoll
Episode 4: Copperhill Mountain Lodge
Episode 5: Mountain Recycle
Episode 6: Bergstugan Fröå
Episode 7: SkiStar Åre
The episodes were released throughout 2023–2024.
Outdoor Buddies #1
Read more: outdoorbuddies.se
Video: Anette Andersson Photography | vimeo.com/anetteandersson
Project funding partners
The videos were produced by Åre Destination with funding from development projects. Learn more about our development projects here > >